What happened to the logo? Why has the color scheme changed? And what is this "flourish" next to the logo?
Let's start with the mysterious flourish that appeared next to the LUUA logo. This flourish is my hard-earned (I know, it can be hard to believe) signature that I put on my paintings and posters. You know how much of a surprise for me was one of the first classes in college when the lecturer said, "Ok, we will devote today's first hour to think about whether you want to sign your works with your name or the so-called an artistic pseudonym ". Everyone was surprised because none of us thought of ourselves as an artist at the time ("oh yeah … I'll be an artist umh"), and thus no one was prepared for it. It may seem trivial but when you start to think about it a lot questions appear in your head. Will I paint pictures in the future? Will I create computer graphics? And what if both? Will it be consistent? Is it better to associate the company with a person right away, or I would like this company to be bigger and have its own name? If it has a name, how do I combine it with an artistic nickname? And so on and so on…
These were my questions to myself 10 years ago, they were simple, but I realized that at the beginning of my journey I have to make a decision with which I will live my entire artistic life. Eventually, I came to the conclusion that I would not like to sign my paintings with my name and surname (and luckily, I had just changed last name!) because I could not imagine that I would buy a painting where it would simply say "John Doe". For me personally it bothers - of course I respect artists and I have my favorites that I know by name. But art may have some mystery. This flourish, which is my signature, may make someone want to meet the artist. And this person won't find the artist that easily. You know - Banksy and these kind of things. Nobody knows who he is, what he looks like and that's the most interesting thing about it.
Iwi - because this is the content of this flourish. Sometimes I add a few extra squiggles to make it even harder to read that this is Iwi. I could write in capital letters and then it would be clear that pattern = Iwi, maybe even that would be better in terms of marketing - the easier it is to find me, the better. But I like an airy veil of mystery..
Where did Iwicome from? Long story. Of course, first there was Ewelina, then Ewa, then, Ew, E, Iw, Iwi, Iwiś … and I said "enough of these changes, let it stay Iwi”.
And yes - here I am. Artist with a capital A, a true artist. AND I HAVE MY SIGNATURE :). Although I do not fully identify with the stereotype of an artist because I am rather half a humanist and half a scientist, I like to call myself an artist. After all, it's so serious that it's unreal.
And now the question about changing the logo. The colors have changed but will be interchangeable with the old logo. Depending on the project, from the so-called the creative inspiration will be a blue or gray logo with the signature. So the logo has not changed, there will be two.
Now, since you've stayed with me so long you may also want to check out my abstract paintings?